About The Storage Trend
The Storage Trend exists for one reason: to help facility owners and investors understand their market better.
We believe that good decisions come from good information. Whether you're evaluating a property, timing a sale, or trying to understand what's driving rent growth in your market, having access to clear, thoughtful analysis makes all the difference.
What We Do
The Storage Trend publishes educational content on four core topics that matter to self-storage professionals:
Valuation Concepts explore how the market thinks about value, pricing, and comparable sales—critical knowledge for anyone involved in facility transactions or assessments.
Market Trends cover the national and local forces shaping supply, demand, and rent growth across the industry, helping you understand the bigger picture.
Owner Decisions provide practical guidance on the major questions facility owners face: when to sell, how to position your facility, expansion strategies, and how to evaluate available options.
Industry Perspectives examine how different players—owners, investors, brokers, and advisors—interact, and how incentives and relationships shape real-world outcomes.
Why We Started This
The self-storage industry is dynamic and increasingly competitive. Owners and investors who take the time to truly understand their market make better decisions. But good, accessible information isn't always easy to find.
We created The Storage Trend to fill that gap. This is a resource built by people who know the industry and care about helping owners and investors think more clearly about their businesses and their opportunities.
How We Approach This
Our articles are evidence-based and thoughtful. We explain concepts clearly without oversimplifying. We look at data and trends with nuance, acknowledging that every market and every property is unique.
We don't pretend to have all the answers, and we don't push a particular agenda. Our goal is to help you think through your own situation more clearly.
Who We Are
The Storage Trend is created by professionals with deep experience in the self-storage industry. We've worked with facility owners, investors, and advisors across different market conditions and deal types.
We created this because we believe that when owners and investors have better information and clearer thinking, it's better for everyone: better decisions get made, stronger relationships develop, and the industry as a whole functions more efficiently.
Get In Touch
Have a question about something you've read? Want to suggest a topic we should cover? We'd love to hear from you.
Email: info@thestoragetrend.com
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