Topics We Cover
The Storage Trend explores four core areas of knowledge that matter to facility owners and investors. Each topic area includes articles, case studies, and practical insights to help you understand the market better.
Valuation Concepts
How facility owners and investors think about value, pricing, and comparable sales.
Understanding valuation is critical for anyone involved in self-storage. Whether you're evaluating a potential acquisition, assessing your current property, or exploring exit strategies, knowing how the market values facilities is essential.
What you'll find here:
- How valuation works and what factors drive price
- Cap rates, NOI, and other key metrics
- Comparable sales analysis
- Timing considerations in valuations
- How different ownership stages affect value perception
Market Trends
Coverage of national and local forces shaping the supply, demand, and rent growth across the industry.
The self-storage market is dynamic. Understanding the broader trends—from supply growth to changing customer behavior—helps owners make informed decisions about their facilities and their markets.
What you'll find here:
- National market trends and forecasts
- Regional and local market dynamics
- Supply and demand analysis
- Rent growth patterns
- Investor activity and capital flows
- Economic factors affecting the industry
Owner Decisions
Practical guidance on the major questions facility owners face—timing, positioning, and how to evaluate available options.
Running a self-storage facility means making strategic decisions. This section explores the key questions owners grapple with, from expansion decisions to exit strategies.
What you'll find here:
- When to consider selling your facility
- Growth and expansion strategies
- Positioning your facility in the market
- Operational decisions that affect value
- How to evaluate partnership or acquisition offers
- Financial planning for facility owners
Industry Perspectives
Commentary on how facility owners, investors, brokers, and advisors interact across different market cycles.
The self-storage ecosystem includes many players: owners, investors, brokers, lenders, and advisors. Understanding how these groups interact—and how incentives sometimes align or diverge—provides valuable perspective.
What you'll find here:
- How different market participants view the industry
- Broker perspectives and deal-making insights
- Investor priorities and capital strategies
- How relationships and incentives affect decisions
- Commentary on market cycles and industry shifts
- Case studies of real-world transactions and decisions
Start Learning Today
Each topic area includes multiple articles that build on each other. You can:
- Browse by topic using the categories on our blog
- Start with fundamentals if you're new to storage
- Dive deep on specific topics if you're researching a decision
- Subscribe to our newsletter for new insights delivered to your inbox
The Storage Trend is built for owners and investors who want to understand the market deeply—not just follow trends, but understand the forces behind them.