The self-storage market has moved through meaningful shifts over the past several years; cap rate adjustments, a development wave, changing institutional capital flows, and evolving demand patterns.
Rent growth has been one of the defining stories in self-storage over the past five years—from exceptional gains during the pandemic demand surge to meaningful variation across markets today.
Self-storage demand isn't random; it's driven by identifiable demographic forces that create consistent, predictable patterns of use. Several long-running demographic trends are creating structural demand tailwinds for the industry.
